AmeriSpeak is NORC at the University of Chicago’s Panel-Based Research Platform

Custom Proprietary Panels

AmeriSpeak can develop and operate custom, client-owned household panels, drawing on the recruitment and sampling methodology and panel technology used to build the AmeriSpeak Panel. These custom panels allow organizations to survey specific target populations with sufficient interview sample sizes, increase frequency of contact, and maintain control of the panelists’ exposure to survey content. 

Examples of custom panels include GenForward, a new survey panel of racially and ethnically diverse young adults from the Black Youth Project at the University of Chicago and NORC. In addition, custom panels could include low-income households, smokers, veterans, and other populations that are often under-sampled. Commercial applications include custom panels of customers and members of associations.

Our NORC-designed and built custom panels can include one or more of the following features:

  • Sample sourced from the NORC National Frame, address-based samples, or list samples from commercial databases

  • High response rate from two-stage recruitment design

    • Initial recruitment by mail/phone/web

    • Follow-up recruitment by in-person, professional field interviewers

  • Low-Burden Panel (to keep attrition low)

  • English/Spanish language recruitment and surveys

  • Smartphone-enabled web recruitment and surveys

  • Strict panel management policies