Measure Advertising Impact
Communications research increasingly relies on both survey and passively measured data in evaluating the impact of public service advertising and other campaigns.
With NORC's Digital Measurement capability, we combine self-report survey data with passively collected data on panelists’ exposure to online advertising campaigns. For instance, the survey data can be used to measure within-person behavior change (e.g., dietary habits, exercise frequency, etc.), while the digital measurement captures exposure to online campaigns regarding healthy life styles.